Center for Tobacco Control Research & Education
University of California, San Francisco
530 Parnassus Ave, Suite 366
San Francisco , CA 94143-1390
Email: Yogi.Hendlin@ucsf.edu
Phone: 415/476-3545
Fax: 415/514-9345

Curriculum Vitae:

• US Tobacco Control Policy Making
• tobacco industry advertising tactics and tobacco control counter-marketing strategies
• addressing vulnerabilities of marginalized populations
• cultural and emotional aspects of smoking denormalization

Mr. Hendlin focuses at UCSF on tobacco control public policy, strategy, and organizing, and researches how the tobacco industry employs scientifically developed emotionally-based marketing techniques to override individuals' rational decision-making faculties to recruit new generations of smokers.

Publications: Tobacco Control in Transition: Public Support and Governmental Disarray in Arizona 1997-2007
 http://repositories.cdlib.org/ctcre/tcpmus/Arizona2007/

Forthcoming: Tobacco Industry Competing Clean Indoor Air Initiatives (with Gregory Tung)

The Culture of Cool: Camel's advertising to Hipsters (with Stacy Anderson)